Powered by LiveU Solo, WERK1 Racing pushed the gas pedal in the social web: The motorsports team used LiveU’s mobile streaming solution to stream live on Facebook from the German Off Road Masters (GORM). During the 24 hour race in Olszyna, the film crew produced several live videos that were streamed in high speed to the web. Thanks to LiveU Solo, Facebook users around the world were able to join the motorsports event online. The team around crew chief Michael R. Podlogar went live16 times, putting LiveU Solo to a real test. Their high expectations weren’t disappointed: The hardware unit proved just as flexible and robust as the cross country vehicles that participated in the race.
Not just one, but two Solo units were used for the live broadcast: In order to capture the crucial seconds of the race, one camera operator - equipped with one LiveU Solo - took position right next to the racing track to capture the start and the finish line. The second unit was connected to a fixed onboard camera in one of the racing cars, transmitting live images directly from the cockpit to Facebook. As a plug and play device, LiveU Solo allowed the video producers to stream live at the push of a button: “The handling is super easy and can also be done by unpracticed users,“ explains Michael R. Podlogar explains who turned his dream of his own rally team into reality by founding WERK1 Racing.
The live sessions from the race were published on the @OP.Dakar Facebook page where the online audience saw women power at its best: No less than the first and so-far only female “Rally Dakar“ winner Jutta Kleinschmidt and the motorsports enthusiastic German TV presenter Lina van de Mars hit the race courts for WERK1 Racing. The two ladies delivered an impressive performance both behind the steering reel and in front of the live stream cameras: As restless anchorwomen, they reported live from the circuit and the paddock. Their exclusive insights attracted wide interest among the Facebook community: The GORM live streams reached more than 20.000 views in total.
While the off road vehicles speeded over the racing tracks, LiveU Solo ensured a smooth live broadcast of the camera shots. The integrated streaming encoder transformed the video data immediately into a live stream. For the internet uplink, WERK1 Racing relied on LiveU Solo’s wireless connection option: A cellular network provided a direct link to the Facebook servers. The streaming result left team boss Michael R. Podlogar more than happy: “We are thrilled about the broadcast quality“, he concluded after the one-day racing marathon. He is already decided that “We will use LiveU Solo for future events.“
Photo credits: ASS4x4 / BrainstormTV