Broadcasters and RSNs can now maximize their Eagles coverage without sending their own dedicated crew or making major technology investments
Hackensack, NJ, July 19, 2016 — The Philadelphia Eagles have always pursued ways to bring fans closer to the team they love and support. As this philosophy pertains to video production, the team has invested in new technologies that offer a clear, competitive advantage in the content market. LiveU MultiPoint, a cloud-based IP live video distribution solution, is a key component to share and distribute this content. The Philadelphia Eagles are utilizing LiveU MultiPoint for the enhanced distribution of internally-produced content to its broadcast partners, including NBC10 Philadelphia (WCAU) and other local Philadelphia sports networks. Through the partnership, the organizations can maximize their coverage and tell a compelling story, without sending a dedicated crew to obtain the content, saving them time and resources.
Utilizing a single camera to cover a press conference, the Eagles can capture content and then distribute it using LiveU to both Eagles-owned media channels and those of NBC10, “The Official Television Station of the Philadelphia Eagles.” NBC10 can simply send a journalist to obtain sound bites and then utilize the Eagles footage to complement their efforts. Content includes team press conferences, locker room interviews, and off-the-field team events and programs. The benefits have been mutual and the investment was modest.
“Both the leadership of the Eagles and NBC10 understood that active collaboration would be a key component to the success of our partnership,” said Mark Leblang, Studio/Live Production Manager, Philadelphia Eagles. “We recognized there was an opportunity to share resources by adopting LiveU's MultiPoint service. MultiPoint enables both the Eagles and NBC10 to focus on separate aspects of news coverage, and allows each party to benefit from the other party's effort.”
“Our partnership with the Eagles allows us to provide thoughtful, entertaining and interactive content to our viewers,” said Rob Kuestner, Content Producer, NBC10. “We can access Eagles content live and provide that content immediately to our viewers, as well activities on-and-off the field which is unique to our partnership.”
The Eagles have successfully simulcast post-game press conferences using MultiPoint and leveraged the service for key events throughout the NFL calendar, including the NFL Draft and annual league meetings.
“In the ten months since our partnership began, we have enjoyed the benefits of the LiveU MultiPoint service in many venues and scenarios,” noted Leblang. From the Eagles’ perspective, sharing our assets from these events with NBC10 helps to justify the expense involved with covering them and creates a competitive advantage in the marketplace.”
To learn more about LiveU MultiPoint, visit www.liveu.tv.
About LiveU MultiPoint
MultiPoint is the recipient of a 2016 NAB Best of Show Award, presented by NewBay Media and TV Technology. MultiPoint is fully integrated into LiveU Central, a unified, browser-based cloud management platform that enables customers to share high quality, live video between multiple locations over the public Internet. The service seamlessly integrates into the daily workflow, and provides customers with a highly cost-effective way to distribute content relative to satellite and fiber solutions. Now they can share content across groups with minimal delay at lower cost. If a receiving station is not currently a LiveU customer, they can simply purchase a MultiPoint license and permission to pick up the feed. This reduces operational costs and enables comprehensive coverage and reporting.
LiveU is the pioneer and leader in IP-based live video services and broadcast solutions for acquisition, management and distribution. LiveU's award-winning technology enables live video transmission from any location around the world with lightweight, easy-to-use equipment. From backpacks to smartphones, and satellite/cellular hybrid to external antenna solutions, LiveU offers a complete range of devices for live video coverage anytime, anywhere. In addition, LiveU offers extensive cloud-based management and video distribution solutions. With top-tier customers in 80+ countries, LiveU’s solutions are being utilized for breaking and developing news and high-profile events, such as the FIFA World Cup™, Winter and Summer Olympic Games, Presidential Campaigns, Super Bowls, US Collegiate Championships and red-carpet events. LiveU’s solutions include multiple 4G LTE/3G, HSPA+, WiMAX and Wi-Fi cellular links, which are optimized for maximum video quality based on the available network conditions. To learn more about LiveU, visit www.liveu.tv, or follow us on Twitter, Facebook, YouTube, or Instagram.