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SPORTELMonaco 2019: LiveU and Athletic Sports Group Team Up to Showcase Cost-Efficient Sports Content Contribution & Distribution

October 16

Sportel Monaco, 21-23 October 2019 – LiveU and Athletic Sport Group (ASG) are joining forces to offer broadcasters and publishers a full service for sports production and the distribution of live content over IP. The solution offered by ASG Broadcast Services, incorporates LiveU’s cloud-based Matrix video distribution platform, which enables sports rightsholders and content owners to live stream their sporting event reliably and cost-effectively to multiple destinations and TV stations worldwide.

ASG Broadcast Services manages hundreds of live broadcasts around the world. The group originally used LiveU’s cost-effective contribution and distribution solutions for fight sports and now uses its technology for various sports properties, including football and the recent international distribution of the Swiss National Ice Hockey League.

“LiveU offers a great solution for our clients, delivering high-quality sports content to broadcasters and media outlets at a fraction of the cost of satellite or fibre transmissions. The Matrix platform will enable our clients to share their live feeds worldwide and from local sports teams within a single region so fans can experience the excitement of the game wherever they are,” said Nino Ockhuysen, Group CEO of ASG.

Zion Eilam, VP Sales (EMEA), LiveU, said, “With our 3000+ client base worldwide, LiveU Matrix opens up the opportunity for rights owners and sports agencies to maximise the global reach of their content beyond the traditional distribution offering.”

Built on LiveU’s award-winning technology, LiveU Matrix relies on the company’s Reliable Transport Protocol (LRT™) for rock-solid video delivery over non-guaranteed IP networks.

See ASG and LiveU’s joint solution at Sportel Monaco, October 21-23 2019, on the ASG Broadcast Services, Stand A43/42.


About ASG

Athletic Sports Group is an international sports entertainment agency, supporting broadcasters, publishers, rightsholders and producers connect to the world of sports entertainment. Athletic Sports Group creates license opportunities, aggregates large property rights packages, develops content syndication strategies and co-produces various sport entertainment programs and documentaries. In 2018 FIGHT GLOBE became fully part of Athletic Sports Group to further establish its role as the world’s largest fight sports distributor, serving all types of media platforms with the best fight sports content. Athletic Sports Group is a trusted advisor for many key broadcasters and publishers covering more than 150 countries across the world reaching 1 billion-plus households.

With ASG Broadcast Services, Athletic Sports Group has also created a full-service company to manage hundreds of internal and third-party media broadcasts around the globe. From coordinating between production and broadcasters, setting-up transmissions and live assistance during production days to post-production, commentary and editing services.

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