{"id":443062,"date":"2026-03-04T09:28:26","date_gmt":"2026-03-04T09:28:26","guid":{"rendered":"https:\/\/www.liveu.tv\/?post_type=press_release&p=443062"},"modified":"2026-03-04T14:13:20","modified_gmt":"2026-03-04T14:13:20","slug":"liveu-iq-ai-ip-video-deployment-winter-games","status":"publish","type":"press_release","link":"https:\/\/www.liveu.tv\/de\/company\/press-releases\/liveu-iq-ai-ip-video-deployment-winter-games","title":{"rendered":"LiveU Marks First Large-Scale Global Deployment of AI-Driven LIQ\u2122 at Winter Games"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Achieved over 36% increase in bitrates for premium quality coverage<\/strong>.<\/p>\n\n\n\n

LiveU today announced the first large-scale deployment of its AI-driven LiveU IQ (LIQ\u2122) technology at a global, multi-venue sporting event, setting a new benchmark for resilient, high-quality IP contribution at the Winter Games.<\/p>\n\n\n\n

Broadcasters relied on LIQ to dynamically manage connectivity in some of the most demanding live production environments \u2013 from crowded arenas to remote mountain venues. Around 60% of supported sessions were transmitted using LIQ, achieving over 36% higher average bitrates and enabling consistent 4K and HDR coverage, at scale. Broadcasters were able to confidently rely on IP contribution as a primary workflow, supporting both traditional broadcast and digital-first distribution strategies.<\/p>\n\n\n\n

More than 980 LiveU units were deployed by broadcasters from 37 countries, delivering over 15,000 hours of live broadcast and a total of 134TB of live video across nearly 12,000 live sessions, underscoring the industry\u2019s accelerating shift toward IP-based production models.<\/p>\n\n\n\n

Unlike traditional IP bonding, LIQ uses AI-driven predictive congestion management and real-time network analysis to optimize transmission paths dynamically. This capability is particularly critical at major global sporting events, where thousands of competing devices, fluctuating network conditions, and geographically dispersed venues can challenge transmission stability. By anticipating network congestion and adapting in real time, LIQ enables broadcasters to maintain premium video quality even in highly complex, bandwidth-constrained environments.<\/p>\n\n\n\n

\u201cThe Winter Games marked a pivotal moment for LiveU,\u201d said Ophir Zardok, Head of Sports Strategy & Business Development, LiveU. \u201cThis was the first time LIQ was deployed across a global sporting event of this magnitude. The results validated our vision for AI-driven connectivity \u2013 delivering significantly higher bitrates while maintaining rock-solid resiliency across thousands of live transmissions. For broadcasters operating in remote, high-density and multi-venue environments, that level of performance changes what\u2019s possible.\u201d<\/p>\n\n\n\n

Cloud and remote production workflows were used by rights holders and broadcasters to centralize operations and streamline multi-platform distribution. Solutions including LiveU Studio, LiveU Matrix and LiveU Record supported flexible production models while reducing on-site crew requirements. LiveU\u2019s on-site and remote support teams ensured seamless deployment and operational continuity throughout the event.<\/p>\n\n\n\n

Austria\u2019s national public broadcaster ORF deployed 23 LU800 units across Milan and Cortina, equipping 17 camera crews positioned throughout northern Italy. LiveU’s longstanding local partner, ETAS High-Tech Systems GmbH, provided the units and the local support.<\/p>\n\n\n\n

Christian Zettl, TV Production Manager at ORF, said, \u201cThe LiveU deployment gave us maximum flexibility and optimal conditions for bringing the Olympics into our viewers\u2019 living rooms as comprehensively as possible, while also contributing to significant savings in production costs. We primarily used the LU800 units for interviews and playouts, but also for transferring our footage from helmet cameras and for broadcasting scheduled interviews with up to three cameras.\u201d<\/p>\n\n\n\n

\u201cWhat we\u2019re seeing is a fundamental acceleration toward intelligent, IP-based production,\u201d Zardok added. \u201cBroadcasters are no longer asking whether IP can handle premium live sports \u2014 they\u2019re asking how far they can scale it. As we look ahead to the upcoming world football championship in the Americas, we expect this momentum to grow significantly.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Achieved over 36% increase in bitrates for premium quality coverage. LiveU today announced the first large-scale deployment of its AI-driven LiveU IQ (LIQ\u2122) technology at a global, multi-venue sporting event, setting a new benchmark for resilient, high-quality IP contribution at the Winter Games. Broadcasters relied on LIQ to dynamically manage connectivity in some of the […]<\/p>\n","protected":false},"author":54,"featured_media":443038,"template":"","post_tag":[],"class_list":["post-443062","press_release","type-press_release","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLiveU IQ Powers First Large-Scale AI-Driven IP Contribution Deployment at the Winter Games<\/title>\n<meta name=\"description\" content=\"LiveU announces the first large-scale deployment of its AI-driven LiveU IQ technology at the Winter Games, enabling resilient IP contribution, higher bitrates and scalable 4K\/HDR live sports production across multiple venues.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liveu.tv\/de\/company\/press-releases\/liveu-iq-ai-ip-video-deployment-winter-games\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta 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