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Going Live from Sochi 2014

February 04,2014

Despite the fact that only a handful of broadcasters carry the rights to broadcast the events themselves, many news stations and online broadcasters will be bringing all the action outside of the arena to their viewers around the world. At the London Olympics broadcasters were able to provide exclusive live interviews with athletes, unique behind the scenes footage and broadcasts from sites around the city to capture the atmosphere of the games. This year we’re hoping to help broadcasters bring more interesting and exclusive content to the fans of winter sports.

The challenge of these Games will include not only the testing conditions but also competition for bandwidth. This requires the most robust cellular bonding algorithms in order to ensure the quality of coverage that viewers expect for such global events. What was also interesting to note in London was an increase in the coverage of lesser-known sports alongside an increase in the variety of coverage across all competitions, from an exclusive interviews with Roger Federer as he walked off the practice court ahead of the final with Andy Murray to riding a bicycle while filming the rowing at Eton Dorney. Without the mobility and speed of deployment cellular transmission technologies, none of this would have been possible.

To help these broadcasters bring their viewers as much exciting and unique content as possible, the LiveU professional services team will be on site before, during, and after the games to offer full support to customers in each location. They will also be providing access to on-site maintenance and spare parts. The Olympics are a fast paced and exciting event and we’re thrilled to be a part of it for a third time.

Let the games begin!



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