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The Austria Press Agency Expands Video Services with ORF Cooperation using LiveU Technology

March 30

APA – The Austria Press Agency – expands its video services and relationship with broadcaster ORF with LiveU technology central to the expansion

LiveU has today announced that its technology is forming a key part of The Austrian Press Agency’s (APA) expansion of its video services. As part of this growth, APA has partnered with ORF – the national public service broadcaster - with both parties sharing content in the form of live streaming.

APA has expanded its video services to include live streaming, raw footage and ready-made video clips and is claiming that it has already passed over 100 productions per month. In order to increase its live offering, APA is working with ORF for the latter to begin to supply live streams of around 10 hours per week. According to APA, the target audience for these streams is largely online domestic news portals.

Both APA and ORF are LiveU customers, using a variety of LiveU technology, including multiple LU500 and LU400 portable transmission units as well as the LiveU Central browser-based cloud management platform. It’s this technology that is forming the basis of APA’s live output. In addition, the news agency is able to quickly repackage live streams into video clips and also to supply those to its customers.

In the pilot phase, APA streamed the partial eclipse last year with over 40,000 concurrent users. Other notable usage includes extensive coverage of the ongoing refugee crisis, which is very hard to cover using traditional newsgathering technologies. On a lighter note, the Eurovision Song Contest was also covered using LiveU.

APA Chief Editor Michael Lang said, “Video is the next step alongside our existing text, image and graphics services and forms the fourth part of our core APA service. We wanted to take into account the changing needs of our media clients and to provide them with an even greater level of service.”

Ronen Artman, VP Marketing, LiveU said, “Live video in particular is increasingly an essential part of today’s media world. To bring the levels of dynamism and cost-effectiveness required means cellular bonding and that means LiveU. We are very pleased that both APA and ORF recognise this and also that their partnership is proving so fruitful, adding another string to journalists’ bows.”

LiveU technology has been supplied to both APA and ORF by LiveU partner ETAS.

About LiveU
LiveU sets the standard for high-quality and reliable live video acquisition, management and distribution over IP. LiveU's award-winning technology enables live video transmission from any location around the world with lightweight, easy-to-use equipment.  From backpacks to smartphones, and satellite/cellular hybrid to external antenna solutions, LiveU offers a complete range of devices for live video coverage anytime, anywhere. In addition, LiveU offers extensive cloud-based management and video distribution solutions. With top-tier customers in 80+ countries, LiveU’s solutions are being utilised for breaking and developing news and high-profile events, such as the FIFA World Cup™, Winter and Summer Olympic Games, Presidential Campaigns, Super Bowls, US Collegiate Championships and red-carpet events. LiveU’s solutions include multiple 4G LTE/3G, HSPA+, WiMAX and Wi-Fi cellular links, which are optimised for maximum video quality based on the available network conditions. For more information, visit, or follow us on Twitter, Facebook, YouTube, or Instagram.

About ETAS High Tech Hardware Systems GmbH

ETAS High Tech Hardware Systems GmbH has been a professional partner for products and solutions in all broadcasting, media and streaming technology and AV-systems for over 20 years. ETAS GmbH is responsible for the sales activities of several different well-known brands. For TV stations, telecommunication operators and other customers, ETAS GmbH plans and installs bespoke solutions. It is also partner for service and support with a dedicated team with specialist knowhow about transmission and storage systems. Customers of ETAS GmbH include Austrian national public service broadcaster ORF, ATV, Servus TV, the Austrian Press Agency, Vienna State Opera, newspapers, local TV operators, financial institutes and many more.

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