{"id":447790,"date":"2026-04-14T09:32:32","date_gmt":"2026-04-14T09:32:32","guid":{"rendered":"https:\/\/www.liveu.tv\/?post_type=press_release&#038;p=447790"},"modified":"2026-04-14T12:15:15","modified_gmt":"2026-04-14T12:15:15","slug":"liveu-announces-expanded-collaboration-with-sony-at-nab-show-adding-direct-file-workflow-integration","status":"publish","type":"press_release","link":"https:\/\/www.liveu.tv\/pt-br\/company\/press-releases\/liveu-announces-expanded-collaboration-with-sony-at-nab-show-adding-direct-file-workflow-integration","title":{"rendered":"LiveU Announces Expanded Collaboration with Sony at NAB Show, Adding Direct File Workflow Integration"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/www.liveu.tv\/wp-content\/uploads\/2026\/04\/Sony-and-LiveU-image-April-14-2026-1024x633.png\" alt=\"\" class=\"wp-image-447658\" srcset=\"https:\/\/www.liveu.tv\/wp-content\/uploads\/2026\/04\/Sony-and-LiveU-image-April-14-2026-1024x633.png 1024w, https:\/\/www.liveu.tv\/wp-content\/uploads\/2026\/04\/Sony-and-LiveU-image-April-14-2026-300x185.png 300w, https:\/\/www.liveu.tv\/wp-content\/uploads\/2026\/04\/Sony-and-LiveU-image-April-14-2026-768x475.png 768w, https:\/\/www.liveu.tv\/wp-content\/uploads\/2026\/04\/Sony-and-LiveU-image-April-14-2026-248x154.png 248w, https:\/\/www.liveu.tv\/wp-content\/uploads\/2026\/04\/Sony-and-LiveU-image-April-14-2026.png 1446w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>New Sony RXS ConnectionLicense enables direct transfer of native files of Sony\u2019s cameras through the LiveU EcoSystem \u2013 streamlining IP-based newsgathering and live broadcast workflows, while giving customers greater choice<\/em>.<\/p>\n\n\n\n<p>LiveU today announced a significant expansion of its collaboration with Sony Corporation, introducing integrated support for Sony\u2019s file-based workflow solutions across the LiveU EcoSystem.<\/p>\n\n\n\n<p>LiveU will offer the Sony RXS Connection License as part of its portfolio, enabling direct file transfer from compatible Sony cameras to its PWA-RXS solution via supported LiveU field units, starting with LiveU\u2019s compact LU300S transmission unit. With this license, any supported LiveU unit can be connected to a Sony camera, allowing seamless file transmission into existing production environments while preserving familiar broadcast workflows and extending them with cellular bonding and IP-based newsgathering capabilities. This complements the dedicated LiveU TX1 field transmission unit announced in September 2025 for Sony\u2019s professional camera range and workflow, delivering fast and reliable bonded file transfer directly from the camera. Both solutions will be demonstrated for the first time at LiveU\u2019s booth (N1740) at the NAB Show in Las Vegas.<\/p>\n\n\n\n<p>The joint solution leverages LiveU&#8217;s Reliable Transport (LRT\u2122) protocol to provide a solution for broadcasters looking to deliver files from the camera in the field back to the TV station quickly and resiliently.<\/p>\n\n\n\n<p>\u201cThis expanded relationship with Sony underscores our shared commitment to simplifying field production and extending our EcoSystem beyond live to cover file-based workflows that are critical to our customers,\u201d said Gideon Gilboa, Chief Product Officer, LiveU. \u201cBuilding on the momentum of our LiveU TX1 collaboration, we are now extending integration across all LiveU&#8217;s units. Customers have the benefit of choice. They can opt for a dedicated LiveU TX1 field transmission unit with direct mounting on Sony\u2019s cameras or add a license to an existing LiveU unit to run a file-based workflow with Sony\u2019s PWA-RXS in parallel to their live production \u2013 with no need to purchase additional field units.&#8221;<br><br>Gilboa continued, &#8220;We strongly believe in an open EcoSystem that can support multiple vendors, formats working together. By bringing together Sony\u2019s file-based workflow with LiveU\u2019s resilient IP contribution, we\u2019re enabling news teams to go live and transfer high-resolution files from the same device. Using their existing LiveU infrastructure, customers can easily scale their deployments as needed. It also helps them move to digital-first production by reducing manual file handling, speeding up delivery from the field, and streamlining both live and file-based workflows.&#8221;<\/p>\n\n\n\n<p>\u201cNewsrooms are operating in increasingly dynamic environments, where speed, reliability and automation are critical,\u201d said Ryoichi Sakuragi, Head of News Solution Business, Sony Corporation. \u201cWorking closely with partners is key to supporting diverse news workflow requirements, and our collaboration with LiveU, the leading company in video-over-bonded-IP transmission, plays an important role in this effort, ensuring that content captured in the field with Sony\u2019s cameras moves quickly, securely and reliably into the production process. Together, we\u2019re enabling a more seamless integration of field acquisition into today\u2019s fast-moving environments.\u201d<\/p>\n\n\n\n<p><strong>LiveU will showcase the integrated workflow with Sony at NAB Show in Las Vegas, North Hall \u2013 N1740. To schedule a demo, visit. <\/strong><a href=\"https:\/\/get.liveu.tv\/nab-2026\/\"><strong>https:\/\/get.liveu.tv\/nab-2026\/<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p><strong>The solution will also be demonstrated at Sony&#8217;s booth, Central Hall \u2013 <\/strong><strong>C8401<\/strong><strong>.<\/strong><strong>&nbsp; For more details&nbsp;about Sony\u2019s presence, please visit&nbsp;Sony\u2019s NAB Show website: <\/strong><a href=\"https:\/\/pro.sony\/nab\"><strong>https:\/\/pro.sony\/nab<\/strong><\/a><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Sony RXS ConnectionLicense enables direct transfer of native files of Sony\u2019s cameras through the LiveU EcoSystem \u2013 streamlining IP-based newsgathering and live broadcast workflows, while giving customers greater choice. LiveU today announced a significant expansion of its collaboration with Sony Corporation, introducing integrated support for Sony\u2019s file-based workflow solutions across the LiveU EcoSystem. LiveU [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":447697,"template":"","post_tag":[],"class_list":["post-447790","press_release","type-press_release","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LiveU &amp; Sony Expand Collaboration with File-Based Workflow Integration at NAB 2026<\/title>\n<meta name=\"description\" content=\"LiveU expands its collaboration with Sony, introducing direct file-based workflow integration via the Sony RXS Connection License. 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