Equestrian Multimedia Brand Brings Dressage Streaming to Argentina with LiveU Solo
JR Equinos uses LiveU Solo to stream dressage training and competitions across Argentina, increasing visibility, education, and global reach for equestrian sports
The Challenge
For years, equestrian coverage focused on disciplines such as show jumping and polo, leaving dressage – the foundation of equine performance – largely overlooked.
In Argentina, this created a gap: no live broadcasts, limited access to educational content, and a lack of comparative references for riders and breeders.
During the pandemic, Alexandrova, founder of JR Equinos, identified an opportunity to bring visibility to dressage and make the discipline more accessible through live streaming.
The Solution
Alexandrova partnered with Adrián Amatucci of Amediatec to implement a live streaming workflow using the LiveU Solo video encoder, enabling dressage to reach a broader audience.
The production setup included LiveU Solo transmission, PTZ cameras, AI-based tracking for both horse and rider, and a high-impact visual storytelling approach designed to showcase the discipline in a more engaging way.
This workflow has allowed JR Equinos to stream dressage training sessions live from multiple horse farms across Argentina, as well as from national-level tournaments and competitions.
“With LiveU, I’m confident that dressage equestrian events will become a benchmark in Argentina. We are pioneers in our country.”
Adrián Amatucci, Amediatec
The Results
The impact was immediate. Riders and breeders can now compare themselves in real time, improve their performance, and access valuable educational content.
The initiative also increased international visibility and created a new category of content within the equestrian world.
“Thanks to LiveU Solo, we have been able to bring visibility to dressage, a discipline that was at risk of disappearing due to lack of awareness.”
Anastassia Alexandrova, Founder of JR Equinos
Conclusion
With LiveU Solo, Alexandrova transformed a need into a content platform that is redefining the visibility of equestrian dressage in Argentina.