Harvard Athletics Takes Live Streaming to the Finish Line with LiveU

LiveU hardware-based HEVC encoding becomes the go-to for live coverage of Harvard Rowing Regular & Post-Season Races

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One of the missions of Harvard Athletics is to build community and pride in Harvard.

“We accomplish that goal by staying in touch with our Alumni and allowing them to follow the university and their favorite teams from wherever they are in the world. What better way to stay connected than with live video?” –Imry Halevi, Assistant Director of Athletics, Multimedia and Production at Harvard University.

The Challenge

Harvard Crimson is comprised of 42 Division I teams. Harvard Athletics produces home games for 32 of those teams including football, hockey, basketball, fencing and track. Rowing is the most watched sport by Harvard alums and probably the most challenging when it comes to connectivity – especially along the Charles River in eastern Massachusetts.

The Solution

Harvard Athletics used the LiveU HEVC Solution to produce regular season races, as well as the Ivy League Rowing Championship along the Cooper River in Camden County, NJ. With 8 teams competing in 18 races throughout the day, the production went so well that Harvard Athletics was commissioned to produce the championship for four other athletics conferences over the three-day weekend. “This was a major production and by far our biggest undertaking. The production went smoothly, and we couldn’t have done it without LiveU,” added Halevi.

Pushing the Technology Even Further

Using LiveU technology, Harvard University has been able to cover even more sporting events on and off campus. From swimming to alpine skiing, LiveU cellular bonding and HEVC transmission units power Harvard Crimson’s live broadcasting.

"My goal is to never have the viewer think about the production. They should just enjoy the broadcast."

Imry Halevi, Assistant Director of Athletics, Multimedia & Production Harvard University

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