How Cyclevox covered a major growth season with LiveU
The UK cycling production company uses LiveU’s remote production solution to bring British Cycling races live to fans across the country
The Challenge
British Cycling, the main national governing body for cycling in Great Britain, approached Cyclevox to find a more cost-effective way while maintaining quality and to help them satisfy viewers who didn’t want to watch a half hour TV show about each event.
Cycling is not an easy sport to cover: it’s high-speed and can be very close racing; the terrain/style of racing varies hugely, from inner-city criterium (crit) races to much longer road races and then there’s the track too; and connectivity options vary greatly, even across a single event. Additionally, when an event closes down a city center production companies don’t have all day to lay the fiber cables needed for full coverage of the race.
The Solution
Cyclevox was commissioned to produce exclusive live streaming coverage of the British Cycling National Circuit Series (crit racing), working with its long-term OB partner WilkieTV. Cyclevox used between five to seven LiveU units. One was fitted to a motorbike, another was used with the presenting team to feed back interviews, live links and additional content, which was either played out live or fed into EVS for later use. Further units were supplied for cameras at the start/finish and specific corners or positions around the circuit. A final unit was used at their Surrey MCR for uplinking to social media. LiveU servers brought the feeds from each remote camera into a gallery where vision and sound was mixed. The feed was both delivered online and transmitted back to site for display on LED video screens at the start/finish line.
"Cyclevox sees this as very much the tip of the iceberg as more and more people understand LiveU and this overall remote production workflow. Last season was a gamechanger as we have shown that we can give fans what they want at a far more cost-effective price point than was previously possible.”
Anthony McCrossan, Founder, Cyclevox