All eyes were on TikTok at the annual IAB NewFronts event featuring presentations from distributors of content that buyers could put their advertising dollars behind. The company tasked Take2 Productions with producing a 90 min creative and engaging live stream for global viewers that kept with the company’s cutting-edge vibe.
Take2Productions deployed 8 LiveU HEVC units connected to its Virtual Master Control Room. The workflow was designed to work with event companies, brands, major film studios, social media platforms and other agencies to deliver high value content for both livestreaming and hybrid events, as well as capture ISO cinema camera content for conventional post-production – all remotely. The mix of sources added huge production value to the stream. And best of all, no cabling at the venue or an onsite video engineer, which reduced operational costs by over $50K. The result: an elevated in-person live streamed event with a robust virtual experience – just as the client desired.
“LiveU’s fast setup enabled us to connect 8 cinema cameras to our Virtual Master Control and deliver a highly produced show in less time that it would take to unload a truck with AV gear.”
George Barnes, Director/Producer, Take 2 Productions