Longtime Edmonton Oilers Manager of Video Production, Ryan Hyrcun has been a big believer in digital media since the beginning. First bringing content to diehard fans of the NHL team via social media channels, then helping to launch Oilers+, a streaming platform that gives fans exclusive access to behind-the-scenes content, live shows, pre/post-game shows, press conferences and more. The team previously used a different transport solution for their live content, but learned from other NHL teams that the LiveU solution was more user-friendly and functional.
What happened next was a slight change in the workflow, an even bigger opportunity to bring fan engagement to the team’s dedicated following, and a significant spike in revenue. With a 12-month subscription model, the Oilers grew the Oilers+ OTT from 10K subs in the first year to an eclipse of 20K+ in year two, bringing revenue to over $1M. This bump directly correlates with the increase in live content to the app.